Created For More!

profit

The sole purpose of business?

I had a delightful dinner recently with two business executives who work for one of the largest food companies in the world. Through their very influential positions, they have pioneered an alternative economics model that challenges the prevailing global paradigm that the sole purpose of business is to maximize shareholder profit.

‘The economics of mutuality’ as they’ve dubbed it, is based on the biblical Jubilee concept in Leviticus 25 and sees the three-fold purpose of business as being to provide for ‘people, planet and profits’. In other words, the company’s managers in their numerous units across the world will only be considered successful if their business adds real value to all the people involved (farmers, buyers, factory workers, distributors and consumers), leaves a positive environmental impact and also brings reasonable profit to shareholders. This humongous multinational with turnover larger than Kenya’s GDP is seeking to implement this revolutionary model across the board so that the company’s success is measured from all three bottom lines!

triplebottomlineWith the blessing and funding of their company, my friends are also working with one of the world’s most prestigious universities to design an alternative MBA to educate the next generation of business majors differently. Their goal is to change how we all think about business. There is much openness to their work, especially after the global economic crisis revealed the brokenness in our prevailing individualism-driven, greed-based capitalistic approach to business.

I really enjoyed the meeting with the two gentlemen. Apart from my obvious fascination with their work, it was fun watching them in conversation. Their eyes lit up and it was clear that this was more than just a job to them. It seemed to me that they would have done what they were doing even if their company wasn’t paying for it!

thankgoditsmondayAfterwards, I reflected on how many people today are trapped in jobs that they don’t enjoy and that don’t have any meaning for them other than their monthly paycheck. So many dread Mondays and thank God when it’s Friday! And many people I know are miserably waiting for the day when they eventually make enough money so that they will be able to do more meaningful things that will give them joy.

The good book says that God pre-designed each one of us for a unique purpose. None of us is here by coincidence or by accident. None of us was designed to simply be born, go to school, get a job, make money, get married, have children, retire and die. There is a much bigger reason for your existence! When like my two friends we discover and begin to live out that purpose, we understand that our natural talents, passions, personality and even our life experiences (whether positive or negative) are all gifts to help us excel in the thing that we were created for!

You owe it to yourself to discover and pursue your purpose. Your family, friends, neighborhood, workplace, industry, nation, continent and even the entire world could end up being dramatically impacted for the better when you do!

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4 responses to “Created For More!

  1. Pastor M how do discover that purpose ,give us a brief questionnaire or and tool that will help us arrive at it .Every time i ask this question have never received a conclusive answer Kev. 0729085220

  2. Wow!! Thats an interesting business model and makes alot of sense. It looks as a hybrid of capitalism and socialism combined but with only the good genes from both. I will see how to implement it in my business affairs. Thanks Pastor M. Will surely give a feed back on how it is going. Also pass on more information on how far your friends have gone with it and what the challenges and gains are so far.

  3. Pastor M. Very insightful as usual.

    To Voke I think our purpose is closely related to things that we are naturally inclined to do and enjoy doing, and that can be used to serve other people!

  4. Its that this area is gaining traction in Kenya. I am actually working in that same area of corporate sustainability but I am based in South Africa ( and I follow Mavuno via youtube).

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