Misrepresenting The Brand?

Jesus was the most popular brand in Palestine. For instance in today’s reading (Mark 6:30-56). People wanted what he had so much that it was amazingly difficult for him to take time off with his team for a staff retreat! Wherever they went, crowds lined up; hungry for what they had. People begged to spend time with them, so they could have an opportunity to touch Jesus. They realized their deepest longings and aspirations would be met if they did so. Here’s what I’m thinking…

1. Jesus was attractive because of his amazing compassion for people. He realized that his generation was hungry for God and also had real practical needs. They were like ‘sheep without a shepherd’. He sought to bring solutions to these needs.

2. The disciples didn’t ‘get it’… they spent the most time with him but still didn’t understand his identity or agenda. The reason given for this is that their hearts were hardened.

3. It’s sad that today, people’s response to Jesus’ followers is usually quite different than it was for him. The brand Christian  often seems to stand for intolerant, critical, religious people who lack compassion! Not many in our generation are beating their way to church doors hungry for what we have to offer. This seems to me a misrepresentation of the one we claim to stand for! Like a bad advertisement… Could it be that we too have lost the script? That our hearts have become hardened? That we spend time with him but have no idea about his identity and agenda?

I long for the day when crowds of people will beat their way to the doors of all churches in our city, hungry to touch the One who holds the answers to their deepest longings and aspirations.

Let’s represent the brand!

P.S. If you’re kinda lost reading through the book of Leviticus, check out what my sweetie has to say here. 🙂

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5 responses to “Misrepresenting The Brand?

  1. Pastor M…very well said…can already envision a branding campaign happening!

    …represent….barakas

  2. Pingback: Tweets that mention Misrepresenting The Brand? | Pastor M's Blog -- Topsy.com

  3. Hi Pastor M,

    Thank you for your article. Its an eye opener. Its true that people are becoming more religious instead being compassionate and spreading the love of Jesus Christ. For JC, it was simply the act of Love that pulled the crowds to him. Not religious overtones because too many laws scare people away. Its out of love that we should obey God.

    On the point of Jesus being attractive is it based on character or physical looks? I’d go with character because in Isaiah53:2 (NIV) it is written:

    He grew up before him like a tender shoot,
    and like a root out of dry ground.
    He had no beauty or majesty to attract us to him,
    nothing in his appearance that we should desire him.

    What do you think?
    🙂

  4. “The brand Christian often seems to stand for intolerant, critical, religious people who lack compassion! Not many in our generation are beating their way to church doors hungry for what we have to offer. This seems to me a misrepresentation of the one we claim to stand for! Like a bad advertisement… Could it be that we too have lost the script? That our hearts have become hardened?”

    You have nailed it!! “We” Christians are more concerned with getting our theology right than loving the people around us. Those people include the very ones that have been rejected by the Christian community. We reject them because we judge them instead of loving them. As Billy Graham once said, “it is God’s job to judge, the Holy Spirit’s job to convict, and it is our job to Love”. [Pst. M Edit: author’s info deleted]

  5. Well in Pst. M! I’ve heard it said that many of us Jesus’ followers today suffer the same delapidating condition our Lord faced in his disciples’ lives. They got the message but they missed the point – their hearts were hardened. They had the right facts, drew the right conclusions (that Jesus was the promised Messiah- the Saviour), and exercised true faith, conterminated with a concern for man’s interests instead of God’s. So we spend our time, efforts and prayers seeking fame, comfort

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